Come On, Ring Those Bells

“Everybody likes to take a holiday
Everybody likes to take a rest…”

 (Andrew Culverwell)

Everybody also likes a good sale.

An online shoe store promotes “Holly Jolly July.” Amazon Prime Day posts sales to compete with Black Friday—the kickoff to the Christmas shopping season.  The Hallmark Channel’s Countdown to Christmas broadcasts two or more weeks of Christmas chick-flicks, along with the introduction of the Keepsake Ornaments for your tree. The home shopping networks lure shoppers with unbeatable offers for Christmas lights and décor. 

It’s a typical July in Georgia with temperatures for the past week in the 90s, with the heat index in the low 100s. The traditional celebration of Christmas is five months away, but Christmas in July is in full bloom—right along with the back-to-school sales.  Yes, school in the metro Atlanta area starts back on July 31.  But, I digress and will save that discussion for another blog.

The summertime celebration of Christmas didn’t start as a marketing campaign to sell more goods. It originated in churches in the 1940s as a way of collecting goods that would be distributed to worldwide missions. During World War II, the U.S. Post Office coordinated efforts with the Army and Navy and the commercial card industry to send Christmas wishes to those on the battlefield. Sending cards early in the year ensured their delivery by December 25.

When do you celebrate Christmas when you live in the Southern Hemisphere? With the winter months falling in June, July, and August, some countries like Australia and New Zealand promote a July 25^th Christmas to enjoy a snowy, cold weather traditional celebration. Like the Northern Hemisphere, they also enjoy the December 25^th festivities which fall in the middle of their summer.

In my humble opinion, Christmas can and should be celebrated often and any time you choose—even in July. According to most biblical historians, the arrival of the Christ-child into the world probably didn’t happen on December 25. Snow and ice on the ground in Israel would have prevented the travel of thousands who were told to register for the census in the place of their birth. That’s why Joseph and Mary made the journey to Bethlehem, and Mary delivered the son of God in a lowly stable far away from the comforts of home. The important thing is to rejoice that God sent His Son into the world as a human baby who, thirty-three years later, would give his life on the cross to save us all from our sins.

That is something to celebrate all the time.

“Come on, ring those bells,
Light the Christmas tree, Jesus is the king
Born for you and me.
Come on, ring those bells,
Every-body say,
Jesus, we remember
This your birthday.” 

(Music & Lyrics by Andrew Culverwell, 1970s)